Wednesday, 21 June 2017
Friday, 16 June 2017
Friday, 9 June 2017
Tuesday, 23 May 2017
Unit 6: critical approaches- web analysis report
Jeffree star costmetics.com
Jeffree star
is an American singer-songwriter, make-up artist, fashion designer and model
from orange county, California.
The target
audience for the website are those who like make-up or who just like Jeffree
star. The occupation of the target audiences ranges from students to those who
work full time, both male and female due to Jeffree star being a gender fluid
person.
Selection of content
Image
On the
homepage of the website there is an image of Jeffree star and many MUA. This is
to promote the recent collaboration they have done, if the image is clicked on it
takes the viewer to the product.
Throughout
the website there are various images such as the products and the models who
are wearing the products as well as Jeffree star. The purpose of the images are
to illustrate a visual interest to the audience.
Colour
The colour
scheme for the website is hot pink, gold and white. These colours make the
website look colourful yet elegant. The hot pink is the signature colour for Jeffree
as it is his favourite colour, this also gives the website a personal touch.
The pink and gold is also the colours of the make-up packaging which is known
to the audience.
Words
The words
that stand out are the names of the products “Beauty Killer” and “Lip
Ammunition” these names stand out to the audience and they are memorable due to
its uniqueness.
Fonts
There are
two fonts that are used for this website. The font for the navigation bar and
sign in link are the same font but the website logo has a different font, this
is to make the logo stand out.
Clips
There are no
clips on the homepage but in the navigation bar there is a button called media
which is linked to Jeffree stars YouTube page, this allows the audience to
watch his videos.
Construction of content
The layout
of the website is simple but effective because it is organised and categorised.
An example of this is the shop link is it sectioned into the make-up
collaborations, lips which is then categorised into the three lips products and
fashion is the last category. This makes the website clearer and easier for the
audience to navigate. The only caption is Jeffree stars Instagram name is
placed at the bottom of the “about me page”, this will allow the viewers to
follow him. The narrative for this website is the image on each page with the
models wearing the brands lipstick allowing the audience to have visual aids to
see what the lip colours look like with other skin tones.
Codes and conventions
The language
that is used is very simple and easy to understand, the visuals are used to add
more information to the audience and helps them visualise the products.
Modes of address
Modes of address is how the text speaks to the
audience and involves them. There is not a lot of text used on the website, the
“about me” page is used to introduce Jeffree star to his audience. The
paragraph is a casual introduction to who Jeffree is as though he is directly
talking to the audience this will make them feel more connected to Jeffree.
Friday, 19 May 2017
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